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History of Vinoy® Renaissance® St. Petersburg Resort & Golf Club


Located in the heart of St. Petersburg, Florida, this 114-acre landmark resort is within easy reach of theaters, shopping, museums,
art galleries, and nightlife. | We stayed here for the weekend of my Lakewood High School 20 year reunion.



© 1996 - 2019 Marriott International, Inc. All rights reserved. Marriott proprietary information
published or discovered September 4, 2019
The dates with info listed in blue (ie: 1880s:) are from the Vinoy Club and Vinoy Club Historic Timeline
The info in gold is from tampahistorical.org, by Raquelle Banuelos with research support from The Marriot Hotels and Resorts.

This Website is used solely for my personal, non-commercial use!

Vinoy Chronological Timeline

Historical Overview

It began with a bet. The rest, as they say, is history.

From the time it opened at the dawn of 1926 to its current incarnation as one of St. Petersburg’s most spectacular waterfront resorts, this timeless treasure still impresses with its lofty pedigree, along with an ability to survive decades of neglect, winds of change and painstaking renewal. For 85 years, "The Vinoy® Renaissance St. Petersburg Resort & Golf Club" has been - and always will be - a place to relax, play, indulge and savor the good life.

Conception: The Beginning

In 1923, it all started with a party, a bet, and a game of golf at the St. Petersburg Beach Drive home of Aymer Vinoy Laughner, a wealthy Pennsylvania businessman. Famed golfer Walter Hagen drove several golf balls off the face of his host’s prized pocket watch. The wager: whether the watch’s crystal would survive Hagen’s powerful drive. It did, and the golf balls landed across Beach Drive on a residential waterfront property.

After party guests suggested he purchase the property and build a grand resort under his name. Laughner acquired the land for $170,000. Led by architect Henry L. Taylor and contractor George A. Miller, construction for the "The Vinoy Park Hotel" began on February 5, 1925. The contractor set a construction record for completing the 375-room premier resort, (the first of its kind on Florida’s west coast) in just under 10 months, in time for a grand opening on New Year’s Eve 1925.

1880’s: The Vinoy’s bayside property is purchased for $35.

1920’s & 1930’s: The Golden Years

On New Year’s Eve 1925, The Vinoy’s first guests paused outside the hotel’s imposing portals, admiring its facade of intricately carved stone columns and elaborate frescos. With a buzz of excitement, they stepped into the enormous lobby that revealed a vaulted ceiling that soared 25 feet, huge hand-stenciled pecky cypress ceiling beams and massive chandeliers suspended by hand-tooled leather straps. Even the glazed tile floor gleamed with hand-painted accents. The hotel was constructed in Mediterranean Revival architectural style, with seven stories and four canted wings. It’s most notable and eye catching feature is it’s pink exterior, making it an iconic addition to St. Petersburg history.

The ballroom where they rang in the New Year was just as impressive: two stories high, 50 feet wide, and 125 feet long. It was a masterpiece of Georgian-style symmetry, described as one of the largest and most beautiful ballrooms in Florida. At $20 per room, the hotel’s nightly rate on opening day was one of the most expensive in the state.

The Vinoy opened just as the "Boom Era" in Florida was ending. However, it attracted well-to-do Northerners who were looking for a warm recreational destination in the winter. It quickly became one of the country’s most prestigious and coveted getaways for the world’s rich and famous families, along with Hollywood stars, celebrities, presidents and authors.

Despite the "Great Depression" gripping the country, the 1930’s still attracted wealthy Northerners to The Vinoy, who arrived by train or car to experience the resort’s carefree ambience, lavish pleasures and refined hospitality, while enjoying the warm weather and its golf courses. Everything a guest could want is provided, including a cigar booth, and a telephone and cable office in the lobby’s shopping arcade. Celebrities, presidents and the local elite continued to flock to the hotel and solidified its position as the "grand dame" of St. Petersburg, whose residents called upon the hotel to host their most important social occasions. In 1932, candy entrepreneur David L. Clark purchased the "Coffee Pot Golf Course" on Snell Island for $156,000. This would later become the golf course for The Vinoy.

1920: The "Coffeepot Golf Club" is designed and built by J. Franklin Meehan, who           worked with renowned golf course architect, A.W. Tillinghast.
1923: Aymer Vinoy Laughner, accompanied by his friends, Gene Elliott and golfing           legend Walter Hagen, conceives the idea for "The Vinoy Park Hotel".
1925: "The Vinoy Park Hotel" opens on December 31.
1927: A new 18-hole Snell Isle Golf Course is designed by Stiles and Van Kleek.
1920’s-1930’s: Celebrities, presidents and the wealthy flock to The Vinoy, and
                         St. Petersburg’s residents depend upon it as an elegant venue for                          important social occasions.

1940’s: The War Era

As the country eased out of the "Great Depression" and into the cold reality of the Second World War, The Vinoy Park Hotel shifted to a more patriotic purpose. On July 3, 1942, The Vinoy ceased operation as a hotel and was leased to the U.S. Army Air Force and subsequently the "United States Maritime Service" as a training center and housing for military cooks and bakers. By the time the training center was closed, more than 100,000 trainees had passed through the city of St. Petersburg.

After substantial repairs to the property were made in December 1944, The Vinoy reopened to the general public for the season. A year later, the hotel opened for its 29th season under new ownership when Chicago businessman Charles H. Alberding purchased the hotel for $700,000. Weekly rates ranged from $112 to $224, including meals.

1940’s: WWII army cooks and bakers train at the resort, which later closes briefly for             post-war repairs.
1946: Mr. Laughner sells the Vinoy for $700,000.

1950’s & 1960’s: The Decline

Post-war America coincided with the country’s great highway expansion and the glory days of the automobile. Once again, Florida was the go-to destination for winter sun-seekers and The Vinoy welcomed them in much the same way as it had for the past three decades - as an elegant oasis overlooking Tampa Bay where guests could enjoy superb cuisine, incomparable service and a genteel ambience. Even celebrities such as Marilyn Monroe visited the hotel at this time. However, the advent of air conditioning and The Vinoy’s resistance to it, prompted guests to seek cooler environs elsewhere and The Vinoy soon fell out of favor. By the late 1960’s, the lack of regular maintenance took its toll on The Vinoy and it stood as a sad relic of St. Petersburg’s golden past.

1950’s: During the post-war boom, The Vinoy is a favored winter destination.

1970’s & 1980’s: The Bottom

By the early 1970’s, The Vinoy had declined into a low-rent boarding house, commanding $7 per night, far less than the extravagant nightly rate of $20 in 1925. Finally, in 1974, the hotel closed its doors for good. Much of the hotel’s effects - china, silver and crystal among others - were sold at public auction. In 1978, despite its dilapidated condition, the St. Petersburg community petitioned to secure the landmark hotel’s place on the "National Register of Historic Places". Yet, throughout the 1980’s, the hotel remained empty and served as a haven to homeless wanderers and SWAT teams who used it for training.

In 1984, a voter referendum by the loyal citizens of St. Petersburg saved The Vinoy from the wrecking ball. In December 1989, the St. Petersburg-based "Federal Construction Company" was awarded a $33.6 million contract to renovate and expand The Vinoy.

1974: After several years of decline in guest occupancy and maintenance, The Vinoy           closes, to sit empty for years and is left to vagrants and the elements.
1978: St. Petersburg citizens are instrumental in securing The Vinoy’s place on the           National Register of Historic Places.
1980’s: St. Pete citizens and a voter referendum protect The Vinoy from demolition.
1986: It was designated an historic place in May.

1990’s: Rebirth

In May 1990, after sitting unoccupied for 18 years, the restoration and reconstruction of The Vinoy began. For two years, architects, interior designers and local historians took careful consideration to preserve or recreate the historic landmark’s original Mediterranean Revival design. The original pecky cypress beams, which were originally installed because they were impervious to pests, were removed, numbered, cleaned and replaced. The Pompeian frescos that so lavishly adorned the main dining room underwent meticulous restoration. The glazed quarry tile floor and the ballroom’s ornate plaster castings were all restored to its original grandeur, as well.

Ironically, as the painstaking restoration of this local treasure unfolded, the hotel revealed a treasure of its own. Workers removing an oddly placed wall between the ballroom and lobby discovered a hidden vault containing 1,400 silver pieces, wrapped in newspapers dated 1934, and most stamped "The Vinoy."

During the two-year, $93 million reconstruction of The Vinoy, the hotel was also expanded and enhanced to appeal to the contemporary traveler. In addition to the original pink palace, visitors would now enjoy a new guest tower that added 102 rooms, each with its own terrace, and some with their own spas. From the outside, the facade of scalloped balconies overlooking the water, stands in perfect symmetry with its older surroundings. They would also enjoy a state-of-the-art tennis complex, 18-hole golf course designed by Ron Garl, two heated outdoor swimming pools and three spas, a fully equipped fitness center and 74-slip marina. And of course, The Vinoy was now fully air-conditioned.

In 1992, The Vinoy reopened as a Stouffer Hotel and restored its place as the epicenter of St. Petersburg’s waterfront downtown. It was named by the "National Trust for Historic Preservation" as one of the "Historic Hotels of America". In 1993, Stouffer Hotels was acquired by the "Renaissance Hotel Group" and the hotel was renamed "The Vinoy® Renaissance St. Petersburg Resort & Golf Club".

1990: The Vinoy meets her savior, Frederick Guest III, and the renovation begins in May.
1992: After a painstaking, two-year renovation, The Vinoy re-opens, restored to its           original grandeur. The "National Trust for Historic Preservation", names it one of           the "Historic Hotels of America".

The New Millennium

As the new millennium began, "The Vinoy® Renaissance St. Petersburg Resort & Golf Club" continued to incorporate additional innovations and improvements. A $3.5 million renovation in 2008 included the complete makeover of the two signature Presidential Suites, the Plaza Ballroom, and meeting rooms. The Vinoy’s "Lobby Promenade Lounge" was reconfigured with a new bar and expanded cocktail seating. The entrance to "Marchands Bar & Grill", The Vinoy’s signature restaurant, was redesigned to showcase the popular "Vinoy Bar" with the addition of private dining options.

The Vinoy continues to expand upon its legacy of comfort and elegance. Just as in years past, guests can enjoy luxurious amenities designed to pamper and restore within stunning surroundings and a chance to experience unique moments for a lifetime of memories. Today it’s the resort-of-choice for many of the major league baseball teams when they come to town to play the "Tampa Bay Rays".

2000: The Vinoy celebrates its 75th birthday, more opulent than ever, and the stunning            "Palm Court Ballroom" is added.
2009: The Vinoy undergoes a multi-million-dollar renovation, including adding a           Chihuly chandelier in the Grand Ballroom.
2010: The Legendary Vinoy® Renaissance St. Petersburg Resort & Golf Club celebrates           85 years.
2011: The lobby and veranda are transformed, creating a lively waterfront vibe.
2012: The Vinoy® Renaissance St. Petersburg Resort & Golf Club was named Hotel of           the Year.
2015: The legendary Vinoy® Renaissance St. Petersburg Resort & Golf Club           celebrates 90 years.
2016: Renovations begin to make "The Vinoy Club" more incredible than ever before.

Welcoming the Rich & Famous

From the moment it opened in 1925, The Vinoy attracted the rich and powerful. The grandest of all the 1920’s Boom Era hotels, The Vinoy became one of the country’s most prestigious destinations, a coveted getaway for notable families, such as the Pillsburys and Fleischmanns, along with Hollywood stars, celebrities, presidents, and authors. Jimmy Stewart, Babe Ruth, Admiral Richard Byrd, Calvin Coolidge, and Herbert Hoover were all known to grace the "Vinoy Veranda" at one time or another.

In the 1950’s and 1960’s, Marilyn Monroe and Joe DiMaggio visited the hotel. More recently, celebrities who have enjoyed the resort’s hospitality include the late Paul Newman and Eartha Kitt, Raquel Welch, Julia Roberts, Brad Pitt, Jay Leno, George Clooney, Bo Derek, Carol Burnett, Vicki Lawrence, Tom Petty, Wolfgang Puck, Joe Namath, Melissa Etheridge, Tiger Woods, B.B. King, Dionne Warwick, Mikhail Baryshnikov, Olivia Newton John, and Harrison Ford.


The Vinoy Renaissance St. Petersburg Resort & Golf Club lobby

Paul’s Landing Beer

The Vinoy® Renaissance Resort & Golf Club is staying true to its historic roots, celebrating all things hops with the recent debut of their own craft brew, "Paul’s Landing".

The inspiration started with Miss Hallie Fedowich, who worked at "The Vinoy Park Hotel" in 1959 as a server in Marchand’s. In May 2013, she joined us for lunch and spent some time listening to her stories of The Vinoy, and how guests and hotel employees spent their days. During our conversation, she shared that it was always said that an orange grove was once where The Vinoy Park Hotel stood, and that when Vinoy Laughner signed the contract for the property to build the hotel, he stood in the orange grove with the farmer and penned the contract on the back of the developer.

Fast forward to today, we started exploring a chef-crafted beer with 3 Daughters Brewing and called it Paul’s Landing Orange Wheat. We wanted to create something that told a story and fit the history of The Vinoy. Our local historian worked with the Museum of History in St. Petersburg to go on a fact-finding mission. We uncovered the story of William Paul and "Paul’s Landing." It was William Paul who helped pioneer not only the location where The Vinoy now sits, but also planted the first 50 seedlings in the fall of 1854.


Paul’s Landing beer: citrus wheat flavors
– Courtesy of the Vinoy Renaissance Resort

Much like Paul, The Vinoy worked to create something new, and the history of the resort seemed like the perfect
inspiration to get started. The Vinoy invites guests to discover the refreshing and indigenous citrus wheat flavors
while sipping on St. Petersburg history.

Secret Hotel Passageway Leads to
Panoramic Views of Tampa Bay

The following story about the secret passageway is from the Home / Entertainment section of http://karafranker.com on 04/23/14:

If you’ve visited downtown St. Petersburg, then you’re well acquainted with the pink Mediterranean revival-style building that overlooks the waterfront on Tampa Bay. Built in 1925, the Vinoy Renaissance St. Petersburg Resort & Golf Club is a beauty. Like a topper on a birthday cake, the Vinoy Tower stands tall and is visible from all around the city.

What if you could climb up that tower and check out the coastal views of St. Pete from above?

Well, I recently found out that there is a secret door that leads to a hidden staircase.

And where does the staircase lead? To the top of the tower, where there’s a covered veranda and, you guessed it, the best panoramic views in the city.

I’m dying to check out those views for myself! And I’m sure you are, too. But here’s the catch: the passageway is a secret and it’s not open to the public.

Here’s the good news — my friends at Visit St. Pete got VIP insider access and they shot a video to share with us. Check it out: Video was unavail!


The Vinoy Renaissance St. Petersburg Resort & Golf Club: the fountain on the west side of the building.
The supposed secret passageway leads to the tower at the top of this picture. [St. Petersburg Times photo]

See also:

What’s in a name Aymer Vinoy Laughner: Built downtown palace ....(10/1990)

From ritzy to ratty and back again, The Vinoy has come full circle ......(7/1992)

The story continues: See 'Vinoy verdict: exceptionally elegant' story ...(8/1992)

The Vinoy celebrates the 10-year anniversary of its grand reopening ..(8/2002)

Been 20 years since The Vinoy had its grand reopening, renaissance ...(7/2012)

Vinoy House was once Aymer Vinoy Laughner’s winter home ..............(5/2014)

The Vinoy Legacy: The $93 million restoration and (more history) ....(11/2014)

The Vinoy originally opened 90 years ago, a step back (retrospect) ......(7/2015)

The Vinoy will be getting a facelift: breaks ground on renovations .......(5/2016)

Vinoy Renaissance St. Petersburg Resort & Golf Club - new owner ....(7/2017)

Paul’s Landing at the Vinoy is the newest restaurant to open ................(3/2018)

The old Vinoy, the battle to save it and the power of legacy ...................(6/2018)

St. Petersburg’s Vinoy hotel planning remodel for 2022 .........................(9/2021)

More pictures of The Vinoy



Go Back to The Vinoy history timeline

 

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